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This web site pennopticalgroup.com states the following, "450 7th Avenue, 3rd Floor." We noticed that the website stated " Between 34th and 35th Sts." It also said " New York, NY 10123. Find us on Google Maps. Book an appointment online today! Call for an appointment - we can usually schedule them for the same week, sometimes the same day! We carry many top designer brands including. Our stylish staff will help you select the perfect eyewear to fit your style. We are an authorized Ray-Ban Sunglass dealer. Stop in to check out their classic frames, as well as their hot new styles. 212-279-4826 - ask for an appoint." The header had Penn Optical as the highest ranking optimized keyword. It is followed by Eyeglasses, Sunglasses, and Contact Lenses which isn't as ranked as highly as Penn Optical. The next words pennopticalgroup.com used was Penn Optical Group. Penn Station Eye Doctor was included but could not be understood by search crawlers.